Last week, Rand discovered that an article we’d written quite some time ago had never been launched. “How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message” covers thirty sites that you can use for marketing. Obviously, the list is far from extensive: we went for a more general overview of what’s out there than a comprehensive guide (that’s called the Web 2.0 Awards).
Ranked loosely in terms of usefulness, we looked at a range of factors, such as whether the site’s pitch or “About Us” section bore any resemblance to what it actually does. We also looked at whether the site is tailored to a small niche or to the general public and whether it disallows engines from spidering its pages or nofollows links.
In addition, there’s some information as to what you can achieve on each of the sites in terms of uploading your content, controlling your image, gaining ground in the SERPs and attracting customers. It’s meant to be informative and yet fun at the same time. Enjoy!
